Getting Clear on Your Vision

How taking time for clarity lays the groundwork for everything else

I’ve witnessed many purpose-driven visionaries trying to run, share, and market a vision that they’re not yet clear about themselves.

They see a need, see how they can help, and they take off…

Without first getting clear on what they’re even doing.

Sometimes it’s because the need feels urgent. Sometimes it’s because pausing feels like a waste of time.

But skipping this step often leads to burnout, misaligned initiatives, wasted resources, and confusion for the very people you’re trying to serve - and for those who want to support you.

I don’t want this to be you. I believe in you - and I believe that every vision that truly helps others deserves to succeed. And clarity paves the way.

Why Vision Clarity Matters

Vision clarity isn’t about having every answer today. It’s about giving yourself small moments to pause, question, and rediscover what matters.

You’re the vision carrier. If you’re not clear on your vision, you can’t communicate it clearly, gain the right support, or attract the people you’re meant to help.

The clearer you are - on what your vision is about, who it serves, how it operates, and why it exists - the easier each next step becomes.

A clear vision means:

• A stronger foundation for growth

• Deeper roots when challenges hit

• Less wasted time, energy, and resources

• Greater reach and impact over time

Getting Vision Clarity

Before messaging, marketing, branding, or systems, one of the first things I do with clients is dig into their vision. I call it the “Finetuning Your Vision” stage. Vision clarity is the foundation - everything else you build stems from here.

Start with the 5Ws and 1H Framework

Start with these questions to begin getting clearer about your vision: Who, What, When, Where, Why, and How. (Not necessarily in this order)

• Who: Who does my vision help?

• What: What problem does my vision help them solve? What resources do I have, and what do I need?

• How: How will my vision help them? How will it operate? How will I share it?

• Why: Why does my vision exist? Why is it important?

• Where: Where will it be offered? Where are the people it’s meant to serve?

• When: When will it be provided? When is the best timing?

These are just starting points — dig deeper as you go. For example, for “Who”, you can dig deeper by asking "What do they look like, what do they want, what do they need, what are they struggling with?"

Each answer helps you piece together your vision, one aspect at a time.

Take Your Time

Clarity doesn’t always arrive in one sitting. No one gets clarity all at once - it’s a process, not a race.

When I’m working with clients, unanswered questions aren’t failures - they’re signals. They show where we need to pause and dig deeper.

Some answers come quickly. Others will need to be sat with for a bit. That’s okay.  An unanswered question is just a place to dig in a little more.

Evaluate & Reevaluate

Once you’ve answered the questions, ask yourself:

• Does this make sense for where I am now?

• Does this make sense for where my vision is now?

• Does this make sense for who my vision serves?

Even if you think you’re clear, it helps to revisit the 5Ws & 1H framework regularly. Your vision will evolve. What seemed perfect at first might need a small tweak once you start acting on it - and that’s normal.

Final Thoughts

Clarity doesn’t have to be perfect or complete to be powerful. But it does require space.

Every intentional pause, every thoughtful question, every moment you spend reflecting on your vision - even for just a few minutes - adds up.

And with each pause, each question, each moment, your focus, your confidence, and your vision grows stronger.

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Putting It into Action

This week, create your own clarity moments:

• Set aside 5–15 minutes to reflect on one or two of the 5W/1H questions.

  
  

• Ask yourself:

  • Which part of my vision feels foggy right now?

  • What’s one answer I can refine today?

  • Where can I create a little more space for clarity?

    
    

• Note your answers somewhere visible — a notebook, sticky note, or digital doc.

The answers you find — even small ones — will add up and make every next step easier.

And if you want to take your vision clarity even further, explore my packages. We’ll go deep. And it will be worth it.

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